Stop Calling – Communicate with Customers Where They Are
What is the best way to communicate with your potential customers? In years past, the best and most popular method for connecting with your customers was relatively straightforward: call them on the...
View ArticleThe conflict between sales and marketing
Leads can be the best and worst thing to pursue with your business. Why? Leads – whether it be from referrals, networking, opt-ins etc – are the lifeblood of any organization. On the flip side,...
View ArticleWhy not inbound SDRs?
Does your organization employ one or many Sales Development Representatives (SDR) to help with your lead qualification endeavors? If so, do you know how much it’s costing your organization? The short...
View ArticleWhy sales leaders are turning to marketing for help with revenue goals
An organization’s sales and marketing teams tend to be at odds with one another. Theoretically, the two should work seamlessly together: one is charged with generating and handing off the leads,...
View ArticleIs speed-to-lead slowing down your sales cycle?
How long does it take your sales and marketing team to follow up with a lead? The response time is, for most companies, an average of 47 hours. In an environment where buyers want immediate attention,...
View ArticleConversational marketing matters. Period.
Is your organization familiar with conversational marketing? Well if not, it should be. We’ve all had moments in our lives where companies have tried to grab our attention and within seconds, we can...
View ArticleKPI Alignment for Sales and Marketing Improves Revenue Growth
To be effective, sales and marketing teams need to operate in a symbiotic relationship. They need a way to learn and communicate with one another so the effort of one is enhanced by the work of the...
View ArticleWhy SMS is best for Higher Education Marketing
If you're trying to promote yourself to the world and grow your business, you have no choice but to market to audiences on mobile devices. Your customers are mobile-- this is the way the world is, as...
View ArticleHome Services: The Art of Repeat Customers and Referrals
The business management expert Peter Drucker famously said, “The purpose of a business is to create a customer.” It’s certainly hard to argue with that, but what Drucker neglected to mention is that...
View ArticleSupercharge SaaS Marketing with Social Media Insights
Tracking your social media performance is a crucial component to any successful marketing endeavor. This is especially true in light of recent changes to Facebook's News Feed, for example. You need the...
View Article5 Reasons Why Your Team Fails to Convert Leads
Utilize the information in this blog and identify what changes you can make in your own organization's customer buying journey to help reduce the amount of leads that fall through the cracks. [...]Read...
View ArticleHow Top-Notch Marketers Can Bridge the Sales-to-Marketing Gap
By using the strategies laid out here, you can work towards building seamless integration of your marketing and sales efforts so you can see the revenues within your organization soar. [...]Read...
View ArticleWhy Every Marketing Team Needs AI in Their Tech Stack
Imagine Don Draper’s brain power multiplied by two million – that’s what artificial intelligence (AI) can do for your marketing efforts. AI may seem like it’s the realm of data scientists who view the...
View ArticleThe Ins and Outs of Successful Trade Shows
Trade show season is here and exhibitors and attendees alike are planning for their trips! It can be an important time for selling or buying products and services that will help set your company up for...
View ArticleBlog SEO: 6 Tips to drive website traffic
Are you trying to increase traffic on your website by improving your blog SEO? There are many important factors when it comes to capitalizing on your brand’s blog. SEO, or search engine optimization,...
View ArticleInsurance Leads and Easily Improving Online Conversion Rates
During these unprecedented and worrisome times, purchasing online insurance leads is a surefire way to get in front of motivated prospects. But to truly capitalize upon these market trends, insurance...
View Article5 Reasons Cold Calling Just Doesn’t Cut It Anymore
Cold calling and door-to-door sales are the most commonly used practices for sales teams to date. Genuine human connection can be the deciding factor for consumers to purchase and sales teams are...
View ArticleWhat is Speed-To-Lead
Believe it or not, speed-to-lead is the biggest driver of lead conversion after a lead is generated. Yet, 1 in 2 businesses still fail to respond to their leads in 24 hours, despite the fact a prospect...
View Article5 things your team CAN’T stop doing no matter what
In a time where shifts and changes are inevitable or necessary, it’s important to come back to the foundation of what’s important in order to keep your business running and growing. Consumers are...
View ArticleA Statement from Verse Founders, David & Avi Tal
To My Dear Verse Team Members, We hope that this note finds you well, and that you are staying healthy and safe, and we’re wishing the same is true of your families and friends. Covid has brought a...
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